Keepwhat
12 weeks to design and build an on-demand storage platform.
When the pandemic forced people to spend more time at home, they became increasingly aware of the items clogging up their living spaces.
On-demand and delivery apps were on the rise during this period, but moving and storage services weren’t keeping up with the younger generation's online and on-demand habits.
We were challenged to create a web and mobile product that would make the moving process fun and easy for customers.
— A digitally enhanced buying experience for on-demand storage
— An app developed in 12 weeks
— Providing UX & engineering mentorship
— Establish an online brand identity and style guidelines
As a Lisbon-based startup in its early stages, Keepwhat was looking to disrupt the self-storage market. We started by recommending a comprehensive strategy around the product vision and customer behavior to make ordering online as frictionless as possible, and match several online shopping behaviors that consumers were already familiar with.
Keepwhat wanted to match carriers and warehouses to nearby users looking to store their belongings for the short, mid, or long term. To do this, we first needed to get inside the current moving and storage services and understand the logistical and technical pain points of the industry. We were then able to deliver a comprehensive technical solution that would make it easy and frictionless for every carrier or storage service provider to join as a Keepwhat partner.
Secondly, we needed to research online shoppers and determine how we could create an online experience that was joyful, fast, and simplified as the current moving and storage service sites were tedious and time-consuming.
We created an initial app prototype for use among a small target customer audience and some hand-picked partners (moving and storage companies) in Lisbon in order to validate our research results.
After several refinements around engineering and customer experience, the initial prototype evolved into a subscription-based product and a logistics solution for customers, carriers, and warehouses in Portugal.
Keepwhat users were empowered with a simplified e-commerce experience, allowing them to store and return their belongings either partially or in full, and an online portfolio of their items.
Through a mobile app, a dashboard, and inventory management integrations, carriers and warehouses gained additional revenue streams for their business and a seamless onboarding process as Keepwhat partners.
Together, we envisioned and implemented a marketing and growth strategy to attract new customers to the business. The identification of time-consuming features and removal of communication barriers was essential in coming up with the company's customer targets.
Through infographics, and engaging and inspirational content, the company was able to get closer to their B2C and B2B audience and begin their growth soon after opening operations in their first city ― Lisbon.
If we learned anything, it’s that the world is ready for Keepwhat and similar on-demand services. The storing and moving industry was adapting slowly but during our partnership with Keepwhat, the company was able to infiltrate and disrupt the market. Almost one hundred recurring customers joined Keepwhat during the first six months, enjoying new and customized subscription storage plans without ever having to leave home.
Following this initial success, Keepwhat has received its first round of seed investment from an undisclosed US venture capital fund.
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