Source

Source.app set out to create a B2B SaaS platform that could give marketing and leadership teams a centralized command center — unifying campaign tracking, media spend, budget management, and performance insights into a single interface.

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Their vision was clear: an observability layer for marketing that replaced scattered spreadsheets, siloed dashboards, and disconnected tools.

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When the Source team approached Twistag, they had already made strong progress on their branding and design system. What they needed was a partner to help them validate key technical assumptions and transform their concept into a usable, scalable prototype — fast.

Twistag joined the project as a full-stack product partner — leading technical discovery, product planning, and MVP delivery, in close collaboration with the Source founding team.

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Phase 1: Technical Feasibility

Over a 6-week engagement, we ran internal technical and product discovery sprints to validate core infrastructure decisions, focusing on:

• Custom and proprietary user tracking mechanisms
• Integration with key ad and marketing APIs
• Deploying and managing custom pixel scripts securely
• Defining the architecture needed to scale observability and event tracking

These early explorations de-risked major assumptions and set the foundation for confident product design.

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Phase 2: UX & Interface Design

With validated constraints in place, our design team began shaping the product experience:

• Information architecture for dashboarding, campaign tagging, and performance analytics
• Modular UI components aligned with the existing design system
• Multi-view layouts supporting both executive snapshots and tactical marketing views

Phase 3: Engineering & DevOps Setup

We assembled and deployed a multidisciplinary team covering:

• Frontend engineering for dashboard UI and interactive visualizations
• Backend and integration engineers to connect tracking and API services
• DevOps and CI/CD pipelines to support a scalable, secure MVP rollout

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Twistag successfully delivered on its core mission: to help Source go from product concept to working MVP — fast, clean, and with long-term scalability in mind.

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By the end of our engagement:

• Source had a production-ready MVP live and in use by early enterprise adopters
• Their team had hired their first internal engineers, onboarded with a clear tech foundation
• Twistag help building their engineering foundations, culture and documentation to support new phases of growth and scalability
• A spin-off structure allowed Source to continue independently, now navigating with the systems and product architecture we helped build

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