A social discovery platform powered by AI recommendation

Twistag built Joyraft, an AI-powered social event discovery app running on iOS, Android and web from a shared codebase, which reached 10,000-plus weekly active users with a recommendation engine that drives 40%-plus of clicks on events placed outside the top of the feed. Joyraft's problem was that good event matches went unseen when they fell below the fold. Twistag built React Native for mobile and Next.js for web behind a shared component library, and a hybrid recommendation engine on Google Cloud's Vertex AI combining collaborative filtering with content signals — then weighted friend activity above algorithmic confidence, because user testing showed social proof outperforms prediction.

Event discovery on mobile has a hard problem: users do not know what they are looking for, and recommendations that miss get ignored. Joyraft's founding team saw it directly in user research — when events were buried below the fold, even strong matches failed to convert because users never saw them. The discovery experience itself had become the bottleneck. The second constraint was structural. Joyraft needed to reach users across iOS, Android and web, and building three native applications meant tripling the work: design consistency broke down, feature releases staggered, and a small team could not ship fast enough to iterate on the AI layer at all. The business needed to grow and the platform could not scale with the team size.

Joyraft reached 10,000-plus weekly active users across iOS, Android and web. The recommendation engine drives 40%-plus of clicks on recommended events that fall outside the top three positions in the feed — users engage with recommendations even when the algorithm places them low, which is the signal that users trust the matching logic. Feature parity across the three platforms eliminated the release stagger that defeats most small multi-platform teams: one release cycle, one design system, three experiences that feel identical. That trust is the only durable form of discovery.

Forty percent of clicks land outside the top three — the engine works quietly.